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Discover Puerto Rico

Discover Puerto Rico es una Organización de Mercadeo de Destino (DMO, por sus siglas en inglés) privada, sin fines de lucro, cuya misión es hacer que Puerto Rico sea visible para el mundo como un destino de viaje de primer nivel. La DMO trae prosperidad a la gente de Puerto Rico mediante la promoción colaborativa sobre la diversidad y singularidad de la isla para viajes de placer y negocios, y para eventos. Discover Puerto Rico es responsable del mercadeo, las ventas y la promoción global del destino y trabaja en colaboración con actores gubernamentales y no gubernamentales locales en toda la economía de visitantes de Puerto Rico y la comunidad en general, para potenciar el crecimiento económico. Para descubrir toda la belleza que la isla tiene para ofrecer, visite DiscoverPuertoRico.com.

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René Acosta, de Viva Puerto Rico Short-Term Rental Alliance, responde a las críticas contra los alojamientos a corto plazo y enfatiza en la aportación que hacen a la economía. También, repasamos con nuestra gerente de redes sociales la estrategia en estas plataformas y la incursión reciente en TikTok.

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